Our Story

Family ID was founded in 1997 by Greg and Rhonda Gunn.  With a vision to address the growing challenges families face in today’s world, they began leading families in their church through weekend experiences to write out their family vision and goals.  Recognizing the need for so many families to clarify their identity and cultivate intentional relationships, Family ID was officially created and became a 501c3 non-profit organization in 2003.  

Over the years we have focused on in-person workshops and training.  Recently, we have given significant effort to include online resources, books, journals, and a completely free Family Assessment, similar to a personality test for the entire family.  Since its founding over 25 years ago, Family ID has grown significantly, reaching families across the nation and beyond through online resources, in-person workshops, and partnerships with organizations that share our mission. Currently, Family ID employs a team of five, and helps thousands of families every month to build strong, purpose-driven families.

Key Focus Areas

1. The Family ID Assessment

The Family ID Assessment is a unique tool that has been created to help families with personal and relational growth, by exploring the distinctiveness of their family, including their culture and collective personality. This assessment is designed to be taken by every member of a household. It helps families become more self-aware by providing valuable insights to improve dynamics and relationships.

2. Family ID Content

Our content explores four fundamental principles that we refer to as The Core Four: Identity, Purpose, Direction, and Application. Through Family ID, we offer individuals practical and spiritual insights into the Core Four and how they impact daily life.

3. Family ID Workshops

Our workshop events have been an important foundation for many years and remain essential to our mission. To continue our Founder’s meaningful vision, we continue to offer in-person events that help guide families to establish their Mission, Vision and Values. As we have grown and evolved through the years and created the Family ID Assessment tool, we have designed an additional event called the Engage Workshop. This event has been created to reach a broader range of people and organizations in a new way, similar to our assessment. Serving local and global businesses, churches, and teams, this event is for those who want to invest further in their staff and/or community’s families. Our workshops help families uncover their identity with low barriers to entry, sparking excitement around self-discovery and providing individuals with powerful insight into family life.